WEBVTT
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Language: en

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Three terms that are often mixed up: contract manufacturing, private label, white label.

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Contract manufacturing: a maker produces goods for another company, which sells them under its own label.

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Private label: a brand owned by the company that sells it, made by another firm.

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White label: a standard item one manufacturer makes and others sell under their own names.

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White label is offered to several sellers. Private label is made for one client, usually exclusive.

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Ask any supplier which one they mean before you compare quotes.