How to start a photo frame brand in India

Frames sell on look, size range and how well they are packed, so a brand needs a point of view before it needs a factory. Pick a customer, such as gift buyers, home decor shoppers, offices or hotels. Pick one idea too: clean minimal frames, bold colours or gallery wall sets. That choice drives sizes, colours and packaging.

Your brand and label go on the product, the pack and the inserts. You are making products for your name, not buying from a stock catalogue. Decide how your name will appear before you brief us.

Our photo frames come in 31 standard sizes, four profiles and six standard colours, and any other size can be made to brief. List the same sizes in every colour, and every customer knows what to expect. Standard sizes are published, so you can plan before you enquire.

The sizes are picture (inside) sizes, so the outside of the frame is larger by the moulding width. Start with three or four sizes that match how you sell, for example a small desk size, a common print size, an A4 certificate size and one larger wall size.

Each of our frames has a clear front sheet with a protective film and an engineered wood back. The front sheet is clear PVC on the smaller standard sizes and clear acrylic on the larger ones. The size table on the photo frames page shows which size has which. Frames are ready to hang with adjustable hangers or a back stand, and a photo mount is optional. If you want your own artwork inside, say so in your enquiry.

When you compare suppliers, ask for the same details in writing. Cover front sheet material and thickness, back material, moulding, hanging fittings and packing. These are the details customers notice when a frame arrives.

Send a brief with the product, a rough quantity band and whether it carries your brand. We reply within 1 business day with questions or a quote. Your quote carries the price, the sample plan and sample price, the minimum order and the lead time. We do not publish these as a list, because they depend on size, material, finish, packaging and quantity.

Samples are paid. We can agree to reimburse the cost or adjust it in your final order. Check the sample on the real material. Compare size and colour with your specification, look at the back and the hanging fittings, and open the pack the way a customer will. Approve it in writing, and we make the order against that sample. Payment is 50% advance, balance as agreed, and shipping is ex-works Noida, so you arrange freight from the factory.

Keep the approved sample, the written specification and the artwork together. Use the same set for every repeat order. Frames that change slightly between batches cause returns and bad reviews. Decide early whether you will add sizes or colours, because a family of frames is easier to extend than a mixed one.

New brands often order too many sizes at once. Each size is a separate stock line, and slow sizes tie up money. Start with the few sizes you can describe a buyer for, and add the rest when the first ones sell.

Another mistake is ignoring the back of the frame. Customers turn a frame over, so the hanging fittings and the back stand matter as much as the front. A third is skipping the pack. A frame with a clear front is easy to scratch or crack, so brief the packing as carefully as the product, and tell the factory how the goods will travel.

Be honest about who buys your frames and why. A gift needs a pack that looks good unopened. An office needs consistent sizes so a whole wall matches. An online buyer needs a pack that survives courier handling. Each answer points to different choices in size, finish and packaging.

Write the answers into your first brief. We can work from a rough brief and will reply with questions. A brief that names the sizes, colours, label position and pack plan gets a more precise first reply.