This is a hypothetical example showing how a shop owner might brief a first order. It describes no real retailer and no real range.
The situation
A shop owner wants a small own-label photo frame range for the gift and home shelf, plus a few gallery wall packs for the window. The aim is a tidy shelf that sells without explanation, under the shop's name.
How the retailer might plan it
Decide three or four sizes from the published list before writing. Choose the frame colours, and keep to a few so the shelf looks coherent. Decide whether you want blank frames or frames pre-assembled with artwork, and whether the pack carries your logo. Write the answers as a short list.
A point worth writing down
A first range is easier to sell when the shelf has a clear logic. Pick one rule, such as one colour family with several sizes, and write it at the top of the brief. Then every later addition can be tested against that rule before it is ordered.