Terms explained

How private label pricing, minimum orders and lead times work

ArtzFolio quotes each project in writing. The price, the minimum order and the lead time are confirmed in the quote, because they depend on the product, size, material, finish, printing method, packaging and quantity. Payment is 50% advance, balance as agreed, and shipping is EXW Noida.

A framed lake landscape print on a desk beside a calculator, a notebook with a pen, a plant and a pen pot

Illustrative visual of a desk with a framed print, calculator and notebook

At a glance

Quote
Each project quoted in writing
Minimum order
Typically from 100 pieces per size for photo frames, 50 per design for wall art and canvas paintings
Lead time
Typically 1 to 2 weeks for a paid sample, 3 to 4 weeks for a bulk run after sample approval and the 50% advance
Payment
50% advance, balance as agreed
Shipping
EXW Noida
Note
Typical, not a guarantee; confirmed in your quote

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Tell us the product, a rough quantity and whether it carries your brand. We reply within 1 business day, with questions or a quote.

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What is published

Terms we state, and terms the quote confirms

TermHow it works
PriceConfirmed in your quote. Not published as a list.
Minimum orderTypically from 100 pieces per size for photo frames and 50 per design for wall art and canvas paintings; typical, not a guarantee, and confirmed in your quote.
Lead timeTypically 1 to 2 weeks for a paid sample, and 3 to 4 weeks for a bulk run after sample approval and the 50% advance; typical, not a guarantee, and confirmed in your quote.
Sample plan and sample priceStated in your quote. Samples are paid; by agreement the cost can be reimbursed or adjusted in the final order.
Payment50% advance. Balance as agreed.
ShippingEXW Noida (ex-works). We assist with the logistics.

Terms as published on the questions and answers page.

Price

What sets the price of a private label product

The same frame can price very differently depending on what you ask for. The things that move a quote are:

  • The product and its size. A 4 x 6 inch frame and a 24 x 36 inch frame are different builds; the larger standard sizes use a thicker front sheet and a different profile.
  • The material and finish. Moulding in polystyrene, wood or aluminium; canvas in cotton or polyester; a lacquer coat; a colour outside the six standard colours.
  • The printing method and the surface printed on.
  • Packaging and branding: your label, inserts and pack plan.
  • The quantity.

Because every one of these changes the answer, ArtzFolio gives a written quote for your brief. It does not give a list price for a category.

Minimum order

How to read a minimum order quantity

The minimum order at ArtzFolio varies by category. Typically, the minimum starts from 100 pieces per size for photo frames and 50 per design for wall art and canvas paintings. For other products it depends on the size, material and finish. These are typical figures, not a guarantee.

Ask any manufacturer for the minimum for the exact size and finish you want, not for the category, and ask whether it changes if you take one size or one colour only. Put those questions in your enquiry and the quote will answer them for your product. A small first order and sampling take longer than a repeat.

Lead time

How to read a lead time

There is no single standard lead time for every product. It depends on the product and the quantity, so ArtzFolio confirms it in the quote. Typically, a paid sample takes 1 to 2 weeks, and a bulk run takes 3 to 4 weeks after the sample is approved and the 50% advance is paid. These are typical ranges, not a guarantee, and the quote confirms the figures for your order.

Ask for the lead time counted from the approval of the sample. Then ask what would delay it. Late artwork and a change of material are the usual causes, and both are in your hands to avoid. Shipping is EXW Noida, which means the price covers the goods at our Noida factory and you arrange the freight from there; we assist with the logistics and pack to your plan.

A faster first quote

What to send to get an accurate quote

A band is enough for quantity. The form offers up to 100 pieces, 100 to 500, 500 to 2,000, more than 2,000, or not sure yet.

  • The product, from the range.

  • Sizes, material and finish, if you have a preference.

  • A quantity band, and how often you expect to reorder.

  • Whether the product carries your label, and your packaging needs.

  • Where the goods will be delivered, so the pack is planned for how they travel.

Questions

Questions, answered

Can I start with a small first order?

ArtzFolio's minimum order varies by category. A first order and sampling take longer, and the exact minimum is confirmed in your written quote.

Why do you not publish prices?

Price depends on the product, size, material, finish, printing method, packaging and quantity, so one published figure would mislead more buyers than it helps. The price comes with your quote.

When does the lead time start counting?

The lead time is confirmed in your quote. When you compare factories, ask for the lead time counted from the day you approve the sample, not from the day you enquire, and ask what would delay it.

What are the payment terms?

ArtzFolio takes payment as 50% advance, with the balance as agreed. Ask for the schedule in writing before you pay anything. The company behind ArtzFolio is Vishnu Image Folio Pvt. Ltd.

A worked example

How a quote is built, step by step

This is an example, not a price. It shows how we think through a brief so you can see what each answer changes.

This is an example, not a price. It shows how we think through a brief so you can see what each answer changes. No figure in it is a quote.

The example brief

A retail brand wants a small own-label range of photo frames. It chooses three sizes: one portrait, one square and one larger wall size. It wants two of the six standard colours. It wants its label on the back and a printed carton for shop shelves. It expects to reorder if the range sells. It will arrange its own freight.

How we read it

  1. The sizes are compared with the standard list. Sizes on the list come with a set front sheet, back and profile. A size off the list is made to brief, and the quote is written for that size.
  2. We note the colours. Two of the standard six are the simple case. Other colours are on request.
  3. The pack is part of the brief: the label, the carton and any inserts.
  4. The quantity band and any plan to reorder go in the brief.
  5. We note EXW Noida. The freight is yours to arrange, and we assist with the logistics.
  6. We write the sample plan and the sample price, then the price, minimum order and lead time for the full run.

Change any one answer and the quote can change. That is why a single price for a whole category would mislead you.

What you decideWhat the quote states
Sizes and profileThe build for each size, and which sizes are standard or to brief.
Material and colourThe moulding, front sheet and finish, and any colour outside the standard six.
Label and packagingWhat goes on the product and in the pack, as set out in your brief.
Quantity band and reordersThe minimum order for your size and finish.
SamplesThe sample plan and the sample price. Samples are paid, and the cost can by agreement be reimbursed or adjusted.
DeliveryEXW Noida, with freight arranged by you.
Timing and paymentThe lead time, and payment as 50% advance with the balance as agreed.

Read the quote against your brief line by line. If a line does not match what you asked for, say so before you approve the sample.

Next step

Send the brief. We send a sample plan and a price.

Tell us what you want to make. We reply with questions or a quote.

Start an enquiry Get the catalogue

Free tools for buyers: RFQ, spec sheet and sample approval templates, the launch checklist, key facts and data downloads.

Related guides and checklists

Several products in mind?

Add them to an enquiry list first. One button opens this form with your list included in your message.

Work out your own margin

The margin calculator does the arithmetic on costs you type: landed cost per unit, margin, markup, the price for a target margin and break-even. It holds no ArtzFolio prices; a supplier price is confirmed in a written quote.

See also