Launch a Private Label Range: 8-Step Checklist


An eight-step checklist for launching a private label wall decor range, from choosing products to freight, with a page for each step.

Short answer: eight steps take you from range idea to shipment: range, manufacturer, brief, quote, artwork, sample, pack and freight. Each links to the page that covers it.

StepWhat to doGo to
1. Decide the rangePick products from the range and decide who the buyer is.How to build a matched home decor range
2. Choose a manufacturerCompare what each can do, and how they quote.How to choose a private label manufacturer
3. Write the briefFill the spec sheet and RFQ.RFQ template
4. Read the quoteCheck price, minimum, sample plan and lead time.How to compare manufacturer quotes
5. Prepare artworkSend files in the format the printer needs.Artwork file checklist
6. Approve a sampleRecord the checks; the approved sample is the reference.Sample approval record
7. Plan the packDecide label, inserts and packing.Packaging and inserts
8. Plan freightShipping is EXW Noida; arrange freight.EXW Noida explained

Typical terms to plan around: paid samples take 1 to 2 weeks and bulk runs 3 to 4 weeks after sample approval and the 50% advance. Start with an enquiry.

Source: the published terms on the ArtzFolio Private Label pricing, how-it-works and questions pages. As of 2026-11-11. Terms are typical, not a guarantee, and are confirmed in your written quote.

Key facts

The launch checklist at a glance

FactDetail
StepsEight
Order of the stepsRange, manufacturer, brief, quote, artwork, sample, pack and freight
Shipping basisEXW Noida; you arrange the freight and we assist with the logistics
SamplesPaid; the approved sample is the reference for production
Payment50% advance
ReplyWe reply within 1 business day, with questions or a quote

Source: the launch checklist and the published terms on the Facts page. Facts page as of 2026-11-11. Terms are typical, not a guarantee, and are confirmed in your written quote.

FAQ

Questions about the launch checklist

Do I have to follow the steps in order?

The order runs from idea to freight, but you can send an enquiry at any step. We reply within 1 business day, with questions or a quote.

What does step 6, approving a sample, involve?

You check the sample against your brief and approve it in writing. The approved sample then becomes the reference for the run. The sample approval record lists nine checks you can use.

What does EXW Noida mean in step 8?

EXW means ex-works. The goods are handed over at the factory in Noida and you arrange the freight from there, with our help on logistics. The shipping, tax and barcode terms define the words you will meet.

How do I compare manufacturers in step 2?

Read how to choose a private label manufacturer, then score each candidate with the supplier comparison scorecard, which has seven questions.

Keep reading

More pages for buyers

Supplier Comparison Scorecard: Seven Questions, Scored

Open Supplier Comparison Scorecard: Seven Questions, Scored

Sample-to-Bulk Timeline for Private Label Orders

Open Sample-to-Bulk Timeline for Private Label Orders

Private Label Packaging and Labelling Checklist

Open Private Label Packaging and Labelling Checklist

Ordering and Trade Terms for Private Label Buyers

Open Ordering and Trade Terms for Private Label Buyers

How an order runs, in four stages

Open How an order runs, in four stages

How samples work before a private label run

Open How samples work before a private label run