Private Label Packaging and Labelling Checklist


A checklist for planning private label packaging and labelling: label placement, inserts, carton plan, who supplies what, and a pack test on the sample.

Short answer: write the pack plan as four lines before you ask for a quote: what goes on the product, what goes in the box, how many pieces go in each carton and what the outer carton shows. Then check the pack on the sample.

Pack plan to packed order in five stepsFive numbered steps: write the pack plan, send it with the brief, the sample is packed to the plan, check it, approve and pack the full run.1Write the pack plan2Send it with the brief3Sample is packed tothe plan4Check the pack as yourcustomer would5Approve, then the fullrun is packed
Pack plan to packed order in five steps

The decisions, and who supplies each

DecisionWrite downWho supplies
Label on the product, the pack or bothYour name or mark, and where it sitsArtzFolio can place the label on the product, the pack or both
InsertsCare card, layout guide or thank-you noteYou, if you send them; they are packed to your plan
Inner packThe box or sleeve that holds one pieceYou, if you send packaging; if you have no pack plan, say so in the enquiry and the team replies with questions
Outer cartonPieces per carton and what the carton showsSet by the pack plan you give
Timing of anything you supplyThe date it reaches the factoryYou: boxes and inserts made elsewhere must arrive in time for packing

Pack test on the sample

  • Open the pack the way your customer will, and note what is hard to open or easy to damage.
  • Check that the label sits where your plan says, on the product, the pack or both.
  • Count the inserts and check that each is the right one.
  • Check the pieces per carton against your plan, and what the outer carton shows.
  • Photograph the approved pack so every reorder can be checked against it.

Packing is the last of the nine factory stations (see how a frame and a board are made). The same four-line plan serves as the pack specification for every reorder. More detail: private label packaging and inserts, barcode size and placement.

Start an enquiry when your list is ready; we reply within 1 business day, with questions or a quote.

Sources: private label packaging and inserts [S1]; sampling before a bulk order [S3]; how a photo frame and a board are made, station by station [S4]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.

See your logo on the pack

Try the label and packaging previewer: load your logo in your browser and see where it could sit on a frame back, an insert card and a box front. It is a neutral mock for your own planning, and nothing is uploaded.