In OEM, you bring the design and the manufacturer makes it to your specification. In ODM, the manufacturer develops the design, from its own range or your brief, and you confirm size, colour, finish, packaging and branding. OEM suits brands with a design team; ODM suits new lines and faster starts. ArtzFolio offers both.
Buyer guide
OEM vs ODM: what the difference means when you source décor and art products
In OEM manufacturing, you bring the design and the manufacturer makes it to your specification. In ODM manufacturing, the manufacturer develops the design, from its own range or from your brief, with prototypes for you to check, and you sell it under your brand. ArtzFolio offers both, as a manufacturer you buy from factory-direct.
A copper frame with a white mat, shown as a sample
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Tell us the product, a rough quantity and whether it carries your brand. We reply within 1 business day, with questions or a quote.
Short answer
The short answer
OEM
OEM: your design, our production
OEM stands for original equipment manufacturer. In consumer products the term has come to mean contract manufacturing to the buyer's own design. You supply the drawings, artwork, dimensions, materials and packaging requirements; the manufacturer turns them into a product, controls production and ships it with your branding.
OEM suits brands that already have a product idea or a house style they want to protect: a décor label with its own frame profiles, a stationery company with a signature board layout, or a retailer that wants a specific collection of wall art printed in its own colours.
How we work from your own designs is set out on design and development.
ODM
ODM: a developed design, your brand
ODM stands for original design manufacturer. Here the manufacturer develops the design, either from its own developed range or from your brief, and makes prototypes for you to check. You confirm details such as size, colour, finish, packaging and branding, and sell the product under your own name.
ODM suits brands that want to start quickly, test a new category, or add products outside their own design team's strengths. A décor company adding framed art to its catalogue, or an online store adding pin boards and magnetic boards, often starts this way.
The usual sourcing problems, and how we handle them, are on problems we solve.
Compared
Side by side
| OEM | ODM | |
|---|---|---|
| Who creates the design | The brand | The manufacturer, from its range or your brief |
| What you send | Specifications, artwork, dimensions, packaging | A brief or choices from the range, plus your branding |
| Development effort for you | Higher | Lower |
| Product distinctiveness | Fully your own | Distinct through finish, branding and packaging |
| Typical fit | Established brands with a design team | New lines, new categories, faster starts |
Quantities, lead time and price depend on the product and the specification and are confirmed in your quote; typical ranges are on the pricing page.
At ArtzFolio
What ArtzFolio makes under OEM and ODM
ArtzFolio is a manufacturer based in Delhi and Noida. Product families include photo frames in standard and customised sizes, wall paintings and wall art, wallpapers, pin and cork boards, magnetic, white and glass boards, fabrics and soft furnishings, framed mirrors, and tote bags and backpacks. Customisation covers material selection, printing techniques, product dimensions, packaging and branding. See the full product list.
Because you buy factory-direct, you deal with the people who make your product, with close control from the first sample discussion to the final packed carton.
Design and development
Agreeing the specification for OEM, or developing the design and prototypes for ODM.
Production planning
Materials, printing method and schedule are set.
Production and quality control
The order is made and checked.
Packaging and logistics
Packed with your branding and dispatched.
Your enquiry
What to put in your enquiry
Send it through the enquiry form. Minimum order, lead time and price are shared with your quote. Our payment, sample and shipping terms are published on the questions and answers page.
Whether you are looking for OEM (your design) or ODM (our designs, your brand).
The product family, with sizes and materials if known.
A rough quantity and how often you expect to reorder.
Branding and packaging needs: labels, printed boxes, inserts.
Artwork files or reference images for OEM projects.
Where the goods will be delivered.
Questions
OEM and ODM, answered
Can a brand mix OEM and ODM products in one order?
Often, yes. A brand might bring its own design for a signature photo frame (OEM) and pick wall art or boards from a developed range (ODM) to complete the collection. Say so in your enquiry and list each product separately, so that the quote can cover the specifications for every item.
Who owns the design in an ODM arrangement?
Ownership in ODM depends on the agreement between the brand and the manufacturer, and it should be written into the terms before production starts. In OEM, the brand supplies its own design. If design rights matter to your business, raise the question in your first enquiry so it is addressed with the quote.
What are the typical minimum order and lead time?
They depend on the product, the material, the printing method, the packaging and the quantity, so the exact figures are confirmed in your quote once we know what you want made. Typically, the minimum starts from 100 pieces per size for photo frames and 50 per design for wall art and canvas paintings. Typically, a paid sample takes 1 to 2 weeks, and a bulk run takes 3 to 4 weeks after the sample is approved and the 50% advance is paid. These are typical ranges, not a guarantee. Price is shared with the quote. Payment, sample and shipping terms are published on our questions and answers page.
Is private label the same as OEM or ODM?
Private label describes the result: products sold under your brand rather than the maker's. OEM and ODM describe how the design is created. A private-label product can be made either way, to your design (OEM) or designed by the manufacturer (ODM). ArtzFolio offers private label through both routes.
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Send the brief. We send a sample plan and a price.
Tell us what you want to make. We reply with questions or a quote.