Short answer: these terms appear in a fixed order: you send a brief, receive a quote, approve a sample, pay an advance and ship EXW. The last column shows the stage.
| Term | Meaning at ArtzFolio | Stage in an order |
|---|---|---|
| Brief | The product, a rough quantity and whether it carries your brand, sent with an enquiry. | 1 Brief |
| Quote | The written reply to your brief: price, sample plan and sample price, minimum order and lead time. | 2 Quote |
| MOQ (minimum order quantity) | The smallest order a factory will make. It varies by category; photo frames typically start from 100 pieces per size and wall art from 50 per design. | 2 Quote |
| Prototype | A first made piece, built from your brief, for you to check before production is planned. | 3 Sample |
| Paid sample | A sample you pay for; by agreement the cost can be reimbursed or adjusted in your final order. | 3 Sample |
| Approved sample | The sample you have approved; the order is made against it. | 4 Approval |
| Advance | Payment is 50% in advance, with the balance as agreed. | 5 Payment |
| Lead time | The time from a fixed starting point to dispatch; ask for it to be counted from approval of the sample. | 5 Production |
| Pack plan | Your list of what goes on the product, in the box and in each carton. | 6 Packing |
| EXW (ex-works) | The goods are priced at our Noida factory and you arrange the freight from there; we assist with the logistics. | 7 Shipping |
| Reorder | A repeat order. The specification is fixed once at sampling and repeated. | 8 Repeat |
Back to the main private label glossary.
Sources: data/pl-published-terms.csv (pricing, how-it-works and questions pages), as of 2026-11-11 [S11]; sampling before a bulk order [S3]; ArtzFolio Private Label glossary [S12]; wallpaper [S9]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.