Buyer guide

Private label photo frame cost: what sets the price


Private label photo frame cost depends on five things: size, material and finish, print method, packaging and quantity. We do not publish a list price, because one figure would suit few buyers. Your written quote confirms the price for your brief, so send the size, finish, pack plan and a quantity band.

What decides the price of a frame?

Size, material and finish, print method, packaging and quantity each move the price. A clear brief gets a quote that is easy to check and easy to compare. Send the size, finish, pack plan and quantity band, and we confirm the price in writing.

Why no single list price exists

Wholesale lists work for goods that are the same every time. A private label frame is not: the same frame can price very differently depending on what you ask for. A published figure for the category would suit very few buyers and mislead the rest.

So we do not give a list price for a category. We give a written quote for your brief, and the price is confirmed there.

What you can control is the brief. A buyer who sends a clear specification receives a quote that is easier to check and easier to compare. A vague brief invites the supplier to fill in the gaps, and those gaps are where quotes drift apart.

What sets private label photo frame cost?

Almost every difference between two quotes traces back to one of five things. Knowing them lets you compare quotes fairly and decide what to change if you want to adjust the total.

Size is worth a closer look, because frame sizes are given as picture (inside) sizes: the outside of the frame is larger by the moulding width. If you compare a quote from another supplier, check which measurement it uses. Material and finish also deserve care. Polystyrene is our most standard moulding, with wood and aluminium available, and each changes the look and the build.

Price drivers and what to put in your brief
Price driverWhat changesWhat to put in your brief
SizeA 4 x 6 inch frame and a 24 x 36 inch frame are different builds; larger standard sizes use a thicker front sheet and a different profile.Width by height in inches, picture size, standard or custom.
Material and finishMoulding in polystyrene, wood or aluminium; a colour outside the six standard colours.Moulding, profile, colour, and any special finish.
Print method and surfaceWhat is printed, and on what, changes the work involved.Artwork files, and the surface you want printed.
Packaging and brandingYour label, inserts and pack plan add materials and steps.Label position, inserts, singles, sets or gallery packs.
QuantitySet-up is shared across the run, and reorder plans matter.A quantity band and how often you expect to reorder.

How to read a quote line by line

A good quote lets you see what you are paying for. Check each line against your brief rather than looking only at the total.

Our written quote states the price, the sample plan and sample price, the minimum order and the lead time. Check that the size, profile, colour and pack match what you asked for. If two quotes differ, look first for a difference in material, profile or pack, because a cheaper line is often a different product.

  • Is the size the picture (inside) size, and is it the one you meant?
  • Are moulding, profile and colour named, not just 'frame'?
  • Is the front sheet described?
  • Is your label and pack included, or listed separately?
  • Is the price for goods at the factory, or does it include freight?

What to ask for in writing

Ask for the specification in writing along with the price, so it can serve as the reference for every reorder. Ask for the payment schedule before you pay anything. We take payment as 50% advance, with the balance as agreed.

Confirm the shipping term. We ship ex-works from Noida, which means the price covers the goods at the factory and you arrange the freight. Freight itself is not part of that price, so add it when you compare against a quote that includes delivery.

How to send a brief that gets a clean quote

You do not need everything to begin, but the more you send, the more exact the reply. A good brief names the frame sizes, the moulding profile and colour, whether you want your label and a photo mount, how the frames are packed, a quantity band and where the goods will go.

Photo frames come in 31 standard sizes, four profiles and six standard colours, so starting from the standard list keeps a first quote simple. Any other size can be made to your brief.

Samples are part of the cost picture too. They are paid, and by agreement we can reimburse the cost or adjust it in your final order. The quote states the sample plan and sample price, so you know both before you commit to a run.

Questions buyers ask

Why do you not publish private label frame prices?

Price depends on size, material, finish, print method, packaging and quantity, so one published figure would mislead more buyers than it helps. The price comes with your written quote, together with the sample plan, minimum order and lead time. Send your brief and we reply within 1 business day.

Next step

Send the brief. We reply with a quote for your brief.

Tell us which frames you want made and where they will be sold.

Work out your own margin

The margin calculator does the arithmetic on costs you type: landed cost per unit, margin, markup, the price for a target margin and break-even. It holds no ArtzFolio prices; a supplier price is confirmed in a written quote.