Short answer: the live "who we make for" page shows six kinds of business, each with typical products. Laid out as a matrix, 21 pairings across 14 products show where ranges overlap: photo frames, frame sets, gallery wall frames, multi-panel sets, pin boards, writing boards and framed mirrors each appear for two kinds of buyer.
The matrix as a table
| Product | Retailers | Marketplace sellers | Hotels | Offices | Schools | Architects and designers |
|---|---|---|---|---|---|---|
| Photo frames | Listed | Listed | ||||
| Frame sets | Listed | Listed | ||||
| Gallery wall frames | Listed | Listed | ||||
| Pin boards | Listed | Listed | ||||
| Framed pin boards | Listed | |||||
| Glass boards | Listed | |||||
| Writing boards | Listed | Listed | ||||
| Certificate frames | Listed | |||||
| Framed paintings | Listed | |||||
| Multi-panel sets | Listed | Listed | ||||
| Framed mirrors or mirrors | Listed | Listed | ||||
| Curtains and cushions | Listed | |||||
| Framed art | Listed | |||||
| Boards | Listed |
What to put first in the brief, by buyer type
| Buyer type | Typical products listed | First thing to send |
|---|---|---|
| Retailers | Photo frames, frame sets, gallery wall frames, pin boards | Sizes and colours; ask for samples before the first run; say whether you pack for online selling or for shops. |
| Marketplace sellers | Your designs as frame sets, gallery wall frames and multi-panel sets; your inserts and packaging | A rough quantity for the whole order, your designs, and your pack plan. |
| Hotels | Framed paintings, multi-panel sets, framed mirrors, curtains and cushions | Room types and sizes; drawings or a room schedule can follow once we have replied. |
| Offices | Glass boards, writing boards, framed pin boards | Board types and sizes; see the board order brief. |
| Schools | Pin boards, writing boards, A4 certificate frames | Board types and sizes, and the certificate frame quantity. |
| Architects and interior designers | Framed art, boards, photo frames, mirrors | Your drawings: your size, your frame colour, your artwork. |
The pairings are the typical products named on the live page, not a limit on what each buyer can order. Each buyer type has its own page: retailers, marketplace sellers, hotels, offices, schools, architects and interior designers. Board briefs: board order brief.
Start an enquiry when your brief is ready; we reply within 1 business day, with questions or a quote.
Sources: who we make for [S17]; customisation options [S30]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.