Peel-and-stick vs non-woven wallpaper: which fits your customer

Peel-and-stick wallpaper has a self-adhesive back. You peel off the backing and press the sheet onto the wall, so no wallpaper glue is needed. Non-woven wallpaper has a non-adhesive back and is pasted onto the wall with wallpaper adhesive, which is not included.

ArtzFolio makes both formats to your design and size, prints and packs them in its own factory in Noida, and supplies both rolled in a rigid tube. The format is the main decision; the design and size are then briefed on top.

The table summarises the practical differences for a buyer choosing what to put in a range.

Peel-and-stick suits buyers whose customers want a fast change. Tenants, students and anyone decorating one wall tend to prefer it, because there is no paste or tools to hire. Customers also use it to refresh wardrobe doors, cabinet fronts and stair risers, and it can carry a faux-marble print on a flexible sheet.

Non-woven suits larger projects. A full room, a hotel corridor or a showroom is usually done by a trained installer, and the paste-on method gives a lasting finish on prepared walls. If your customers are decorators, designers or contractors, this is the format they are likely to expect.

Look at the practical side of ownership as well. Peel-and-stick is easy to start but demands care at the first press, because a crooked first strip spoils the run. Non-woven gives the installer time to slide each drop into place while the paste is wet, which is why it is the habit of trained fitters. Whichever you offer, say plainly in your pack who it is for, so customers buy the format that suits their own skill and wall.

• Choose peel-and-stick for quick installs, rental homes, feature walls and furniture.
• Choose non-woven for larger walls, full rooms and trained installers.
• Offer both if your range serves renters and project buyers.

Whatever the format, the wall matters. A clean, dry, smooth, sound surface gives the best result. Peel-and-stick can lift on dusty, damp or heavily textured walls, and paste-on paper can show the wall beneath if it is uneven or dark. These are general behaviours, so test a sample on a real wall before you promise a result to customers.

Your pack insert should tell the customer how to prepare the wall and how to apply the product. ArtzFolio can include your inserts and packaging if you send them, so put the instructions in your own words.

Also remember that patterns with a repeat need matching across strips. Tell the customer how much extra to order, because a pattern with a large repeat wastes more at the join than a small all-over print, and a batch reorder can differ slightly in shade if it is not matched to the approved sample.

Name the format, the design, the size and a rough quantity. Designs can be picked from ArtzFolio's seven collections and recoloured to your brand colours, adapted by scale or crop, or supplied as your own repeat, which is OEM. Whether a catalogue design is available for private label is confirmed at quotation.

Colour on a screen differs from colour in print, so the printed sample you approve is the standard. Samples are paid, and by agreement the cost can be reimbursed or adjusted in your final order. Price, minimum order and lead time are confirmed in your quote.

Before you choose a supplier, ask how the sheet is supplied, how the design repeats across rolls, and how the colour is compared with the approved sample. Ask whether your design is printed to your file and whether a catalogue design is open to private label.

Ask also how the product is packed. ArtzFolio supplies both formats rolled in a rigid tube, which protects the sheet in transit, and can pack to your plan with your label. Ask for the minimum order for the exact format and size you want, not for the category, and ask whether it changes if you take one design only.

These are the questions that make quotes comparable, and they apply to any factory you consider.