Choose a handful of designs, decide the sizes and sets, plan a pack that survives courier handling, and brief a private label manufacturer with all of it. Approve a paid sample first. Then check each marketplace's current rules, since listing and brand requirements change.
Buyer guide
Own-label home decor for Amazon, Flipkart and Myntra
Selling your own brand on a marketplace starts with a product made for you and a pack built for how it travels. This guide covers what sellers should settle with a manufacturer before listing.
Why own-label differs from reselling
A reseller lists products other sellers can also list. An own-label seller lists products made for their brand, so the design, label and pack are yours to decide. That is what makes it possible to build repeat customers and a brand name rather than compete only on price.
ArtzFolio makes products for your label in its own factory in Noida. The product is made to your brief.
Build a range from a handful of designs
An online range is usually a handful of designs, each shown in a few sizes or as part of a set. ArtzFolio makes frame sets, gallery wall frames and multi-panel wall art sets, cut from your artwork. Photo frames come in 31 standard sizes and six standard colours, so you can plan a design across sizes before you write.
Sets help a listing, because customers can buy a whole wall in one click, and they help you present a look rather than a single item.
Design the pack for courier handling
Marketplace orders travel through several hands before they reach a customer, and clear-front and glass products need extra protection. Tell the factory how the goods will travel, so the pack is designed around it. Packing is the last of ArtzFolio's nine factory stations and is planned around how you sell.
If you have your own inserts and boxes, send them and the factory packs to the pack plan you give. If you have no pack plan yet, say so in the enquiry and the factory replies with questions.
What to settle before you list
Marketplaces have their own rules for brand names, images, product data and returns, and the rules change. Read each marketplace's current seller guidelines yourself, and do not rely on this page for them. What a manufacturer can control is the product, the label and the pack.
| Item | What to say |
|---|---|
| Designs | Your artwork files, or the design ideas you want developed |
| Products | The product and size for each design, and the frame colour where it applies |
| Quantity | A rough figure for the whole order, not per design |
| Label and pack | Where the mark sits, your inserts and boxes, and how the goods will travel |
| Samples | Ask for the sample plan and sample price in the quote |
Samples, terms and the first order
Samples are paid; by agreement the cost can be reimbursed or adjusted in your final order. You approve the sample before the full run is made, and the order is made against it. The quote confirms the price, minimum order and lead time, which depend on your products, sizes, materials and quantity. Typical minimum order and lead time ranges are on the pricing page. Ask for the lead time counted from the day you approve the sample.
Payment is 50% advance with the balance as agreed. Shipping is ex-works Noida, so you arrange freight from the factory. ArtzFolio replies to enquiries within 1 business day.
What a factory can and cannot do for a seller
A factory can make the product to your brief, print your label, pack with your inserts, and use your approved sample as the reference for every repeat order. That consistency matters on a marketplace, where a changed product shows up quickly in customer feedback.
A factory cannot decide your listings, your brand name or your marketplace account. Those are yours. It also cannot promise sales. What it can do is make the order against your approved sample, so you can take your listing photographs from that sample.
Plan the second order as carefully as the first. A marketplace listing builds reviews over time, and a product that changes between batches undermines them. Keep the approved sample, the written specification and the artwork together, and give the same set whenever you reorder.
Be clear with yourself about margins too. Ex-works pricing leaves out freight, and marketplace fees and returns are costs on your side. Work out the full landed cost per piece from the quote before you set a selling price, since a manufacturer can confirm the factory price but cannot know your other costs.
Keep your brief short enough to act on. A single page that lists designs, products, sizes, quantity band, label position and pack plan is easier for a factory to quote accurately than a long email with the details scattered through it. Attach the artwork and the pack design to the same message.
FAQ
Questions buyers ask
Can one enquiry cover several designs?
Yes. Send them together, with a rough quantity for the whole order and a list of each design with its product and size. The quote confirms the minimum order, lead time and price.
Can the factory pack with my own boxes and inserts?
Yes. If you send your inserts and packaging, ArtzFolio packs with them to the pack plan you give. Say in your enquiry where the label should sit and how the piece should be packed.
Does ArtzFolio list products for me on marketplaces?
No. ArtzFolio makes the product, label and pack for your brand. Listing, images and marketplace rules are yours to manage, so check each marketplace's current guidelines before you launch. ArtzFolio does not publish marketplace-specific terms.
Is there a sample before the full run?
Yes, samples are paid and the sample cost can by agreement be reimbursed or adjusted in your final order. The full run is not made until you approve the sample.
Next step
Send the brief. We send a sample plan and a price.
Tell us what you want to make. We reply with questions or a quote.