Wall Art and Canvas Buyer Guide for Private Label


How to choose between gallery-wrapped, mounted, rolled, multi-panel and framed wall art for a private label range, with a simple decision diagram.

Short answer: choose the finish first. A frame already on the piece means a framed painting; no frame and a wrapped edge means gallery-wrapped canvas; a flat roll is for pieces your customer frames. You choose artwork, size and packing.

A way to choose the finishDecision diagram: a frame on the piece leads to framed paintings; no frame but ready to hang leads to gallery-wrapped, mounted or multi-panel; no frame at all leads to rolled unframed canvas.Does the piece arrive with a frame?Yes, a frame is part of the pieceWooden or synthetic framedpaintingsNo, but ready to hangGallery-wrapped, mounted canvas ormulti-panel setsNo, your customer frames itRolled unframed canvas
A way to choose the finish

Finishes compared

FinishWhat it isDetail published
Gallery-wrapped canvasCanvas on wooden stretcher bars with the print wrapped round the edge, so the edge is part of the pictureCotton or polyester canvas
Mounted canvasCanvas mounted on an engineered wood baseMade to your size
Rolled unframed canvasCanvas supplied rolled, without a frameMade to your size
Multi-panel setsCanvas wall art made as a set of panelsMade to your size
Wooden framed paintingsSolid natural wood frame, lacquer coat over the print, zig-zag hanging fittings in placeReference sizes 12 x 12 to 28 x 28 inches
Synthetic framed paintingsA 0.75 inch wide polystyrene-fibre frame, pure-white enhanced canvas, high-definition printExamples: 18 x 12 and 24 x 16 inches

What changes between these is the edge, the frame and the hanging fittings, not the artwork. The wall art range lists ten types of wall art and two kinds of wallpaper, each made to your size. Send your artwork using the artwork requirements checklist. Related: gallery-wrapped vs framed canvas, wall art and paintings, canvas prints.

Start an enquiry when your list is ready; we reply within 1 business day, with questions or a quote.

Sources: wall art and paintings [S6]; canvas prints [S10]; OEM wall art supplier India [S14]; ArtzFolio Private Label glossary [S12]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.