Made to Order vs Stock Products


Definitions from two articles, and a table of what changes when you buy.

Short answer: a made-to-order product is made after your order is confirmed, so you can set size, finish and artwork; a stock product is made before a buyer is known, so you choose from what exists. ArtzFolio makes products for you, and does not describe its range as a ready-to-ship stock catalogue.

Two definitions, two sources

Made to order (build to order): items are made only after a customer's order is confirmed (Wikipedia, Made to order). Make to stock, by contrast, makes goods before a buyer has been identified, with volumes set by past demand (Wikipedia, Build to order). Build to order suits heavily customised or low-volume goods; its main drawback is that the maker is exposed to swings in demand.

What it means when you buy

QuestionMade to orderStockHow ArtzFolio works
When it is madeAfter the order is confirmedBefore a buyer is known, from past demandEach order is made for you after a brief; the approved sample is the reference
What you can changeSize, finish and artwork can be set per orderLittle: you choose from what existsSizes beyond the published lists, colours beyond the six standard colours, artwork and pack
Risk for the makerExposed to swings in demand (Wikipedia, Build to order)Holds stock that may not sellNot described on the site
Suited toCustomised or low-volume goods (Wikipedia, Build to order)Items with steady, predictable demandOwn-label ranges made to your brief
How the standard size list helpsA known list to plan fromThe list is the catalogueStandard sizes are published so you can plan a range before you enquire; each order is still made to your brief

ArtzFolio does not describe its range as a ready-to-ship stock catalogue: the product is made for you.

Six questions to ask any supplier

  • [ ] Is this item made after my order, or taken from stock?
  • [ ] If it is stock, can I change the size, colour, label or pack?
  • [ ] If it is made to order, what do I approve before the run?
  • [ ] Is the standard size list a menu, or a limit?
  • [ ] What is written in the quote about samples?
  • [ ] Who holds the reference once I approve a sample?

Start an enquiry when your list is ready; we reply within 1 business day, with questions or a quote.

Sources: Wikipedia: Made to order [V95-PL1-WIKI-MTO]; Wikipedia: Build to order [V95-PL1-WIKI-BTO]; sample vs production run [V95-PL1-SVP]; for retailers [V95-PL1-RET]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.