How to Brief a Manufacturer: Step 4: Label and Pack


Decide what you supply and what is packed.

Short answer: write down what goes on the product, what goes in the pack and who supplies each part. If you send your own inserts and packaging, they are packed to the pack plan you give; if you have no pack plan yet, say so in the enquiry.

Who supplies what

ItemYou supply or decideWe do
Label on the productThe artwork and the placeApply it to the product
InsertsThe insert, if you will send onePack with it to your plan
PackagingYour box or pack design, if you have onePack to your plan, with your label and packaging
BarcodeWhether the marketplace needs oneNot published here; ask in the enquiry
Pack planA short written plan, or a note that you have none yetReply with questions

Checklist for this step

  • [ ] Label placement decided
  • [ ] Inserts listed
  • [ ] Packaging described
  • [ ] Barcode need checked
  • [ ] A pack plan written, or a note that none exists yet

Previous: the step before. Next: Step 5.

Start an enquiry when your list is ready; we reply within 1 business day, with questions or a quote.