Short answer: on the 31 standard sizes the front sheet and the back follow from the size, and the profile is one standard profile per size. What you choose is the size, the colour, the moulding material, the back fitting, the photo mount, the format (single, set or gallery pack) and your label and pack. Write sizes as width by height in inches and say whether you mean the picture (inside) size.
The fields and what the live pages publish
| Field | What is published | How to write it in the brief |
|---|---|---|
| Size | 31 standard sizes, 4 x 6 to 24 x 36 inches, including A4, A3 and A2; any other size to brief. Standard sizes are picture (inside) sizes; the outside is larger by the moulding width. | Width x height in inches, and the words "picture (inside) size" or "outside size". |
| Profile | Fine, Slim, Classic and Broad exist. The standard sizes use Slim (18 sizes), Classic (8) and Broad (5); Fine, or another profile on a standard size, is made to your brief. | Accept the standard profile for the size, or ask for Fine or a different profile and say it is a to-brief request. Ask for two profiles as samples to compare. |
| Colour | Six standard colours: Black, White, Dark Brown, Natural Brown, Golden and Antique Gold. Any other colour on request. | Name one of the six, or send a swatch for a custom colour. |
| Front sheet and back | 0.5 mm clear PVC with a 1.5 mm engineered wood back on 18 of the standard sizes; 1 mm clear acrylic with a 2.1 mm back on the other 13. Set by size. | Nothing to choose on a standard size; say so if you want a non-standard combination to brief. |
| Moulding | Polystyrene (the most standard), wood or aluminium. | Name the material, or say "standard". |
| Back fitting | Adjustable hangers or a back stand; frames are ready to hang. | Say adjustable hangers or a back stand. |
| Photo mount | Optional. | Yes or no per line. |
| Format | Single frames, A4 certificate frames (A4 is one of the 31 sizes), frame sets (matched frames packed with a layout guide) and gallery wall frames (mixed colours and sizes, packed ready to sell). | Say which format, and for a set whether it is one colour in several sizes or several colours in one size. |
| Label, inserts, pack | Your label, your inserts and your packaging can go on the product. | Say where the mark sits (back, pack or both), and how the frames are sold online or in shops. |
| Quantity | Minimum order and lead time are confirmed in your quote. | A rough quantity per size is enough for a first quote. |
One line of the brief, filled in as an example
Example only: "Line 1: single frame, 8 x 10 inches picture size, standard profile, Black, polystyrene, hangers, no mount, quantity per size to be quoted, label on the back and your insert in the pack." Line 2 can be the same size in White. One brief can hold several lines, one per size and colour.
Download the photo frame brief template (CSV)
Related: photo frames, photo frame buyer guide, range planning worksheet, the 31 sizes as data.
Start an enquiry when your brief is ready; we reply within 1 business day, with questions or a quote.
Sources: photo frames [S5]; customisation options [S30]. As of 2026-11-12. Terms are typical and are confirmed in your written quote.