How to brief a manufacturer in 7 steps

A short silent video with captions and a full transcript.

To brief a manufacturer, work through seven steps in order: what you sell and to whom, sizes and spec, artwork, label and pack, quantity and reorders, the sample, then send the enquiry. Each step has one decision, so the brief you send is one a factory can quote.

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Chapters

Transcript

Full text of the video
  1. Seven steps, one page each, ending in a brief a factory can quote [BRF].
  2. Step 1, say what you sell and to whom: Name the product family and the customer in one sentence. [BRF].
  3. Step 2, sizes and spec: Say which size list you use and what the number means. [BRF].
  4. Step 3, artwork: Send the right file for the range. [BRF].
  5. Step 4, label and pack: Decide what you supply and what is packed. [BRF].
  6. Step 5, quantity and reorders: Give a quantity band and a reorder pattern. [BRF].
  7. Step 6, sample and approval: Decide what you will check on the sample. [BRF].
  8. Step 7, send the enquiry: Put the brief together and send it. [BRF].
  9. Step 7 in detail: attach your artwork or a description, the products and sizes, a quantity band, your target market and your packaging needs, then send the enquiry [BRF].

The seven steps

  1. Say what you sell and to whom. Name the product family and the customer in one sentence.
  2. Sizes and spec. Say which size list you use and what the number means.
  3. Artwork. Send the right file for the range.
  4. Label and pack. Decide what you supply and what is packed.
  5. Quantity and reorders. Give a quantity band and a reorder pattern.
  6. Sample and approval. Decide what you will check on the sample.
  7. Send the enquiry. Put the brief together and send it.

Questions

What are the seven steps?

What you sell and to whom, sizes and spec, artwork, label and pack, quantity and reorders, sample and approval, then send the enquiry.

What goes in the last step?

Attach your artwork or a description, the products and sizes, a quantity band, your target market and your packaging needs.

Where is each step explained?

Each step has its own page with one table to decide from and a checklist to tick. The pages are linked below.

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<p>Video: <a href="https://privatelabel.artzfolio.com/videos/how-to-brief-a-manufacturer-in-7-steps/">How to brief a manufacturer in 7 steps</a> by <a href="https://www.artzfolio.com/">ArtzFolio</a></p>

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