Private label infographics: terms and checklists


Twelve private label infographics explain how to buy home decor under your own name: private label against white label, the RFQ in five steps, Incoterms, sample to production, the five core ranges and more. They use published ArtzFolio facts only, with no prices, minimums or lead times, and each has a text version.

The twelve infographics in text

  • Private label vs white label vs contract manufacturing: In white label a supplier adds your label to a finished item; in private label one company makes the product and another sells it under its own brand; in contract manufacturing a maker produces to your drawings and specification.
  • An RFQ in 5 steps: The RFQ template for a private label manufacturer has twelve fields: company, contact, product type, sizes, material, artwork, branding, quantity band, reorder pattern, target market, delivery location and samples.
  • Incoterms 2020: who does what under EXW, FCA, FOB and CIF: Under EXW the buyer clears export and pays main freight; under FCA and FOB the seller clears export and the buyer pays main freight; under CIF the seller pays freight and insures.
  • From sample to production run: A private label order starts with a paid sample or prototype, made in the same factory as the full run.
  • The five core ranges at a glance: ArtzFolio Private Label makes five core ranges under your name: photo frames, boards, wall art and paintings, wallpapers and fabric furnishings.
  • How to brief a manufacturer in seven steps: Brief a manufacturer in seven steps, in order: say what you sell and to whom, set sizes and spec, send the right artwork, decide label and pack, give a quantity band and reorder pattern, plan the sample and approval, then send the enquiry.
  • Artwork file checklist for private label print: Send the original file at the largest size you have, with the final print size written as width by height in inches.
  • Spec sheet fields checklist: Six fields move a private label quote: product and size, material, finish, printing method and surface, packaging and branding, and quantity.
  • Buyer type to product matrix: ArtzFolio Private Label shows six kinds of business, each with typical products: retailers, marketplace sellers, hotels, offices, schools, and architects and interior designers.
  • Packaging and labelling checklist: Write the pack plan as four lines before you ask for a quote: what goes on the product, what goes in the box, how many pieces go in each carton and what the outer carton shows.
  • Import documents for a shipment from India: an overview: A shipment of frames, boards or fabric usually travels with a commercial invoice, a transport document (bill of lading for sea, airway bill for air) and, where needed, a certificate of origin and an insurance certificate.
  • Reading a quote: a checklist: A written quote states the price, the sample plan and sample price, the minimum order and the lead time, along with the payment and shipping terms.

How to use these infographics

  1. Open an infographic and read the answer at the top of the page.
  2. Use the text version for the full data, or download the PNG or SVG.
  3. To share one, copy its embed code, which links back to the page.

About the facts

These infographics use facts published on ArtzFolio Private Label pages and sourced guides, each listed with a date on its page. They state no prices, minimum orders or lead times: your written quote confirms those.

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